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"Eco-friendly cleaning." "Green cleaning services." "Non-toxic products." Look at almost any cleaning company website and you'll find claims like these. Most are made in good faith. But in the UK, they now face closer scrutiny than ever....

When cleaning services fail to meet expectations, there's often an instinctive rush to address what's immediately visible—a dirty floor gets mopped again, a missed area gets cleaned, or a complaint gets quickly resolved. This reactive approach, whilst temporarily satisfying, typically leads to a cycle of...

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